About the position
- Full-Time, Continuing position
- Campus Independent (can be located at Bundoora or any of our VIC regional campuses)
- Classification: HEO9 - Base salary from $138,453 + 17% superannuation
- Hybrid work model support
The Manager, Customer Lifecycle sits within the Marketing team and reports to the Senior Manager, Digital Experience and Innovation. The role leads the University’s lifecycle marketing function, combining martech expertise, automation delivery and data-driven campaign execution across email, SMS and digital channels to improve prospective student engagement and conversion from initial enquiry through to enrolment.
Working across Marketing, Communications, Experience, Recruitment, Admissions, Digital Experience, MarTech and Information Services teams, the role designs and optimises personalised journey programs, testing frameworks and performance reporting to ensure lifecycle communications are timely, relevant, compliant and effective. It also leads and develops lifecycle marketing capability, contributes to agile delivery and annual planning, identifies improvement opportunities, and supports the ongoing evolution of the University’s marketing technology stack and customer journey architecture.
Skills and Experience
To be considered for this position, you will have:
- Demonstrated experience developing and optimising lifecycle marketing programs and automated nurture campaigns within an integrated digital marketing strategy.
- Strong proficiency in martech platforms and CRM systems, with the ability to build, execute and improve lifecycle programs at scale.
- Proven ability to identify and implement innovations in lifecycle marketing and automation capability, keeping the organisation at the forefront of best practice in a rapidly evolving discipline.
- Ability to build effective stakeholder relationships, communicate complex issues, drive continuous improvement and innovation, and link lifecycle marketing activity to enrolment, revenue and ROI outcomes.
Please refer to the Position Description for other duties, skills and experience required for this position.
PD - Manager, Customer Lifecycle.pdf
Benefits
- 17% superannuation
- Private Health Insurance discount
- Plus many more, click HERE
How to apply
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Closing Date:
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By 11:55pm on Sunday, 5 July 2026
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Position Enquiries:
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Emma Fox, Director of Marketing
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Email:
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Emma.fox@latrobe.edu.au
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Recruitment Enquiries:
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Recruitment@latrobe.edu.au
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Please submit an online application ONLY and include the following documents:
- An up-to-date resume; and
- Cover letter
Only candidates with Full Working Rights in Australia may apply for this position.
Aboriginal and Torres Strait Islander Applicants
We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.
Our commitment to diversity and inclusion
La Trobe University is committed to creating a diverse and inclusive workforce. We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. Flexibility in interview format will be offered to shortlisted candidates.
Our commitment to safety
All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.
National Code on Gender Based Violence in Higher Education
La Trobe University is committed to upholding the National Code to Prevent and Respond to Gender-Based Violence (GBV Code). This aligns with our mission to create safe and respectful communities. Candidates will be asked during the recruitment process to declare whether they have ever been investigated for, or found to have engaged in, gender-based violence in previous employment and/or in legal proceedings and provide relevant information to assist in determining suitability. Gender-based violence means any form of physical or non-physical violence, harassment, abuse or threats based on gender, that results in, or is likely to result in harm, coercion, control, fear or deprivation liberty or autonomy.
