Details - Digital Experience Specialist

About the position

• Full-Time, Continuing position
• Campus Independent (can be located at Bundoora or any of our VIC regional campuses)
• Classification: HEO6 - Base salary from $96,878 + 17% superannuation
• Hybrid work model support

The Digital Experience Specialist, reporting to the Senior Digital Experience Specialist within the Digital Experience and Innovation team, is responsible for creating and maintaining consistent, high-quality digital experiences across the university’s web and digital channels. This hands-on role supports marketing campaigns and prospective student engagement by ensuring all digital outputs meet branding, accessibility, and governance standards. Operating within a data-driven, MarTech-enabled model, the Specialist collaborates with university stakeholders, UX, analytics, and marketing teams to deliver connected, optimized experiences that align with organizational objectives and drive student engagement and conversion.

Essential Criteria

To be considered for this position, you will have:

• Extensive experience in delivering digital experiences across various platforms and channels, including content management systems and martech tools, with a strong focus on optimising usability, accessibility and compliance.
• Proven ability to manage and coordinate digital experience projects, set priorities, monitor workflows, and lead or coach others within a cross-functional marketing environment.
• Expertise in supporting marketing campaigns, engaging prospective students, and using analytics and web metrics to enhance conversion outcomes.
• Strong communication skills and attention to detail, including the application of usability techniques, accessibility guidelines (WCAG 2.2), and interpretation of relevant policies and legislation.

Please refer to the Position Description for other duties, skills and experience required for this position.

 PD - Digital Experience Specialist.pdf

Benefits

• 17% superannuation
• Private Health Insurance discount
• Plus many more, click HERE

How to apply

Please submit an online application ONLY and include the following documents:

• An up-to-date resume; and
• Cover letter

Only candidates with Full Working Rights in Australia may apply for this position.

Aboriginal and Torres Strait Islander Applicants 

We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people. 

Our commitment to diversity and inclusion

La Trobe University is committed to creating a diverse and inclusive workforce. We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. Flexibility in interview format will be offered to shortlisted candidates.

Our commitment to safety

All La Trobe University employees are bound by the Working with Children Act 2005.  If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.

National Code on Gender Based Violence in Higher Education

La Trobe University is committed to upholding the National Code to Prevent and Respond to Gender-Based Violence (GBV Code). This aligns with our mission to create safe and respectful communities. Candidates will be asked during the recruitment process to declare whether they have ever been investigated for, or found to have engaged in, gender-based violence in previous employment and/or in legal proceedings and provide relevant information to assist in determining suitability. Gender-based violence means any form of physical or non-physical violence, harassment, abuse or threats based on gender, that results in, or is likely to result in harm, coercion, control, fear or deprivation liberty or autonomy.